Case Study
Dr. Ashrafun Nesa (Momi): Healthcare Booking & Patient Portal
How Ullass designed and engineered an intuitive patient booking system, multi-chamber scheduling engine, and localized medical SEO architecture for one of Rajshahi's premier gynecological and laparoscopic surgeons.
ডা. আশরাফুন নেছা (মমি) · Official Practice Portal
সহকারী অধ্যাপক, রাজশাহী মেডিকেল কলেজ ও হাসপাতাল · BMDC A-46316
Location
Rajshahi, BD
Specialty
Gynae, Obs & Laparoscopy
Booking Flow
1-Day Advance Serial
Page Speed
< 0.8s Global CDN
Chamber Hours & Serial Queue
Modern patient reception system managing serial bookings for Popular Diagnostic Centre and Rajshahi Royal Hospital with transparent queue policies.
The Challenge: Modernizing Patient Booking & Specialist Care in Rajshahi
Dr. Ashrafun Nesa (Momi) is an esteemed Assistant Professor at Rajshahi Medical College & Hospital, holding MBBS, BCS (Health), and FCPS in Obstetrics & Gynecology, with advanced training in laparoscopic surgery and infertility management. Each week, hundreds of expecting mothers and patients travel from across Rajshahi, Natore, Chapainawabganj, and Pabna seeking her specialized care.
Previously, securing serial numbers required physical trips to the diagnostic center or repeated phone attempts during limited receptionist hours, leading to overcrowded waiting rooms, missed appointments, and confusion regarding fees and visit schedules across multiple hospital chambers.
Ullass was commissioned to design and build an official, high-trust digital portal that enables patients and their families to easily book serials online 1 day in advance, review transparent chamber schedules, and access critical contact hotlines directly from any mobile phone.
What Ullass Engineered
Guided 3-Step Appointment Engine
A frictionless multi-step booking flow guiding patients through chamber selection, date/time slot verification, personal details, and instant booking summary.
Multi-Chamber Scheduling & Fee Logic
Independent scheduling rules for Popular Diagnostic Centre and Rajshahi Royal Hospital, with transparent consultation fees for new and returning patients.
1-Day Advance Serial Protection
Smart date and serial allocation preventing overcrowding, ensuring patients book their serials systematically ahead of time without long waiting room queues.
Emergency Hotline & Direct Telephony
Instant tap-to-call integration for the official serial hotline (09666-787811) and clinic dispatchers, ensuring non-technical patients can quickly verify visits.
Structured MedicalClinic Schema & Local SEO
Rich JSON-LD markup covering Physician, MedicalClinic, BMDC Registration (A-46316), and geographic coordinates for top Google search visibility across Rajshahi division.
Calming Clinical Aesthetics & Dark Mode
Bespoke medical design system utilizing brand-blush and clinical plum accents, high-contrast Bengali typography, and seamless light/dark theme toggles.
Comprehensive Treatment & Care Catalog
Structured educational sections detailing prenatal care, laparoscopic surgery, infertility management, and irregular cycle diagnosis.
High-Performance Edge Architecture
Ultra-fast server-rendered Next.js pages loading in under 0.8 seconds on 3G and 4G cellular networks, guaranteeing accessibility across mobile devices.
Architectural Decisions & Engineering Highlights
1. Bengali-First Localized UX with Zero Digital Barrier
Healthcare interfaces in regional Bangladesh must be effortless for all age groups and literacy levels. We designed an ultra-legible Bengali typography hierarchy with intuitive visual icons, clear microcopy, and bilingual medical terms (e.g., BMDC registration, FCPS credentials, and surgical procedures).
2. 1-Day Advance Serial Intelligence & Multi-Chamber Routing
To maintain order and prevent black-market token hoarding, the platform enforces strict 1-day advance booking rules. Patients selecting Popular Diagnostic Centre (Sat–Thu, 3:00 PM – 8:00 PM) receive clear slot breakdowns and guidance, while evening walk-in procedures are documented transparently.
3. Comprehensive Healthcare Schema.org & Search Engine Authority
The platform includes deep JSON-LD structured data adhering to schema.org/MedicalClinic and schema.org/Physician, indexing BMDC registration A-46316, clinical specialties (Gynecologic, Obstetric, Surgical), and geographic coordinates in Laxmipur, Rajshahi. This catapulted Dr. Momi's direct portal to the top of Google local results.
Built & Verified in Production by Ullass
Dr. Ashrafun Nesa (Momi)'s live production healthcare platform at drmomi.ullass.com was fully designed, engineered, and deployed by the Ullass software engineering team.
Project Overview
- Client
- ডা. আশরাফুন নেছা (মমি)
- Designation
- Assistant Professor, RMCH
- Industry
- Healthcare & Clinical Medicine
- Region
- Rajshahi, Bangladesh
- BMDC Reg.
- A-46316
- Live Website
- drmomi.ullass.com
- Hotline
- ০৯৬৬৬-৭৮৭৮১১
Technology Stack
Building a digital healthcare platform?
We engineer reliable, HIPAA/medical-grade patient portals, clinic booking systems, and specialist web applications tailored for medical practices.