Product6 min readNov 3, 2025

SmsNova: SMS Gateway API for Bangladesh — Send Bulk SMS via API

SmsNova is an SMS gateway API service for businesses and developers in Bangladesh. Send transactional SMS, bulk marketing messages, and OTPs via a simple REST API. Learn how to integrate SmsNova with your application.

UL

Ullass Engineering Team

Ullass — Software Development & Digital Products

What Is SmsNova?

SmsNova is an SMS gateway service built and operated by Ullass. It provides businesses and developers with a simple REST API to send SMS messages — transactional notifications, OTP codes, bulk marketing campaigns, and automated alerts.

SmsNova is used by PosNova and other Ullass products to deliver real-time SMS notifications. It is available to external developers and businesses as a standalone service.

What Can You Do with SmsNova?

  • Send transactional SMS — order confirmations, delivery updates, appointment reminders
  • Send OTP codes — one-time passwords for authentication and verification
  • Run bulk SMS campaigns — send marketing messages to a contact list
  • Automate alerts — low-stock notifications, system alerts, staff messages
  • Integrate with any application — via REST API using standard HTTP requests

API Overview

SmsNova provides a simple REST API. Sending an SMS requires a POST request:

http
POST https://sms.ullass.com/api/v1/messages/send Authorization: Bearer sn_live_your_api_key Content-Type: application/json { "to": "+8801XXXXXXXXX", "message": "Your OTP code is 482910. Valid for 5 minutes.", "senderId": "YourBrand" }

The API returns a response with the message ID and delivery status. Webhooks are available for delivery receipt callbacks.

API Key Format

SmsNova API keys follow the format sn_live_... for production and sn_test_... for sandbox testing. API keys are available from the SmsNova dashboard after creating an account.

Integration with PosNova

SmsNova is the native SMS provider for PosNova. PosNova users can connect SmsNova in Settings → Messaging Providers by entering their SmsNova API key and sender ID. Once connected, PosNova automatically sends:

  • Order status notifications to customers
  • Low-stock alerts to managers
  • Staff assignment notifications

Pricing

SmsNova charges per message sent. There are no monthly minimum commitments and no setup fees. Pricing details are available at sms.ullass.com.

Built by Ullass

SmsNova is a product of Ullass. It is maintained and operated by the same engineering team that builds PosNova and other Ullass products.

Visit sms.ullass.com to create your account and start sending SMS.

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